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Debunked: The Top 10 Myths About Data Quality


Equillian's Jon Evans is set to enthuse and enlighten delegates once again at Europe's most authoritative and independent conference on Enterprise Data and Business Intelligence with this thought-provoking talk on the myths surrounding data quality.

Data Quality Management has come a long way in the past decade and our industry is now supported by some very good literature on the topic, a growing population of DQ practitioners and an abundance of DQ tools.

However, whilst this might seem like great news for organisations seeking to tame their unruly data, the increase in demand for DQ solutions has resulted in plenty of hype and misunderstandings. What was the problem again?

So before we all get too excited about creating that whizzy new DQ dashboard, Equillian's Jon Evans will remind us of the facts (and fiction) about Data Quality.

  • Can organisations succeed without good Data Quality?
  • Do you need Data Governance before tackling Data Quality?
  • What level of Data Quality should we aim for?
  • Whose problem is it anyway?

These conundrums and plenty of others will be explored in this enlightening session from one of our industry's most entertaining speakers.


4 November 2014


Radisson Blu Portman Hotel, 22 Portman Square, London W1H 7BG


Enterprise Data & BI Europe 2014 runs from 3-5 November and features some of the best thought-leaders in the industry. To find out more about the conference and register your attendance click here.