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Reaching For The Sky: The Quest For Data Accuracy


Equillian's Jon Evans joins a world class lineup of industry experts at this year's Data Quality Pro Virtual Summit to explore the concept of accuracy and help data management professionals tackle the most elusive dimension of data quality.


Accuracy is number one on the itinerary for many organisations starting out on their data quality quest. "We need to ensure our data is 100% accurate" is the oft-heard battle cry at the data quality strategy meeting.

But is it that simple? Do the accuracy advocates understand the absurdity of their aspirations? Or is it a knee-jerk reaction to the sudden realisation that poor data quality is a clear and present danger?

In this thought-provoking session let's hit the reset button and try to answer some fundamental questions.

  • What do we really mean by accuracy in the context of data quality?
  • Why is true data accuracy so elusive?
  • Is it possible to (accurately) measure data accuracy?
  • How should we go about improving data accuracy?


On Demand (From March 2017)




The Data Quality Pro Virtual Summit is a global event featuring a distinguished lineup of experts from the world of Data Quality and Data Governance. With over 40 world class-presentations and panel sessions, attendees gain access to an unrivalled collection of educational resources at a time that suits them via on-demand playback. Registration details will be posted as soon as they become available.